Low on budget? Believe it or not, there are plenty of ways to promote your small business without spending your savings, at the very first stage when you need to save your money for that next shipment, another store branch, or your development team!
The good news is that nowadays there are all kinds of opportunities out there on the internet, you just need to know where to look.
Let me help you market your business without spending ANYTHING! Here are 6 ways to market your small business for free:
1: Get Social!
Attract your audience using the platform they use daily, it’s a convenient way for a start. So create your business page on Facebook, instagram and Linkedin. You might focus on one social platform more than another with time, but at first test all and see the audience’s reaction.
Share catchy interactive posts as well as selling your product/service. Give and take.
2: Local Listings:
Register your business with Google Places. It allows you to be found more easily on Google searches and it shows up on Google Maps.
Set up your account on Yahoo! Local. It’s a good database for businesses.
Microsoft’s Bing has a similar service that’s easy to sign up for.
3: Go Visual!
Create short informative videos not necessarily pure promotional videos, you can give tips or any other topics that are related to your business and link them back to your website where people can eventually read all about your company. Upload them on youtube and flickr.
4: Create a website & Work on SEO
Now it’s easier than ever to create a good website for your business. It’s that one thing you NEED to do so you start existing online. Head to WordPress, wix or shopify.
Then work on your SEO to start ranking on search engines organically without paying for Ads.
5: Join Communities & contribute
Find online communities for your industry/niche and get involved in them. Comment and answer in forums with only honest words that are helpful for the community, don’t sell and ONLY mention your brand/business when the context is appropriate.
6: Press Releases
No hesitation! Give it a try and submit your press release, it will get you good publicity you weren’t expecting. You never know who’s going to pick it up. Some recommended websites you can use are.